Gen Z Prefers To Research Products On Social
B2B marketers need to observe what strategies B2C brands are trying, failing, and succeeding with in these early days of Gen Z’s growing influence.
B2B marketers need to observe what strategies B2C brands are trying, failing, and succeeding with in these early days of Gen Z’s growing influence.
Influencer fraud cost brands an estimated $1.3 billion in 2019, and the additional rise in influencer scandals has put pressure on marketers to ensure brand value alignment before collaborating.