Before digital, marketing was about how to attract and motivate people. As AI disrupts the industry, we can expect marketing to return to human-to-human interactions.
Annually, Facebook garners more time and attention than publisher content -but publisher content is rich with context, and yields valuable and monetizable insights.
If we limit our analysis to the data we can predict, because we can track it, we’ll inevitably miss valuable insights from outside those constraints.
While programmatic spending is at an all-time high, there are more and more examples of 3rd-party data vendors operating fast and loose with data privacy…
Aging strategies that rely on key decision-makers are unable to penetrate decision-making processes as millennials gain influence.
As the focus shifts from low-margin digital impressions to acquiring subscribers, an ad sales strategy that reflects this focus has been sorely needed.
2020 will be a pivotal year where consumers take back control of their data and advertisers will be forced to play an entirely different set of rules.
Large teams are less agile than smaller ones and the unpredictable benefits of new technologies do not necessarily outweigh the organizational costs at first.
As Harry Crane – the man responsible for the introduction of the IBM System/360 – understood, the genie never goes back in the bottle. The
Analyzing competitor content, performance, and distribution can inform your strategy, save time, and produce a more optimized result.
