Annually, Facebook garners more time and attention than publisher content -but publisher content is rich with context, and yields valuable and monetizable insights.
If we limit our analysis to the data we can predict, because we can track it, we’ll inevitably miss valuable insights from outside those constraints.
While programmatic spending is at an all-time high, there are more and more examples of 3rd-party data vendors operating fast and loose with data privacy…
As the focus shifts from low-margin digital impressions to acquiring subscribers, an ad sales strategy that reflects this focus has been sorely needed.
As Harry Crane – the man responsible for the introduction of the IBM System/360 – understood, the genie never goes back in the bottle. The