AI Will Bring Empathy Back To Marketing
Before digital, marketing was about how to attract and motivate people. As AI disrupts the industry, we can expect marketing to return to human-to-human interactions.
Before digital, marketing was about how to attract and motivate people. As AI disrupts the industry, we can expect marketing to return to human-to-human interactions.
As Harry Crane – the man responsible for the introduction of the IBM System/360 – understood, the genie never goes back in the bottle. The
Cleaner, better data informs smarter, more effective AI but the real world is messy and tends not to fit perfectly in databases.
AI for content marketing has matured significantly in recent years and we now have enough examples that we can start to see how AI is going to affect the industry.
“The last few years have seen a boom in the amount of intelligence B2B marketers can access about the accounts they’re trying to target. But
AI adoption is up 24% from last year, but many businesses are still struggling to get their arms around the technology and integrate it into their business workflows.